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| Norstar Media Entertainment Los Angeles - New York - Europe - Asia US Direct: 818-707-8911 lnorjean@norstarmedia.com |
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Returning to a new
“horizontal,”
(a specific demography
- or a lifestyle group -
extreme sports
enthusiasts, i.e. Women
etc.), marketers will
build on the sound
foundation of a broad
yet specific market,
servicing them,
educating them,
informing and
entertaining them, all the
while building a
relationship that will
reward the marketer.
When broadcast
media began, it’s content
was virtually owned by
sponsors, designed by
sponsors, and was a
statement of what &
who the sponsor was,
while educating &
entertaining.
Return to the basic
premise of early
broadcasting with a
new media plus…
Building awareness,
loyalty & intent to
purchase....
Remember...
Now consumers can
order everything from a
pizza to a car on TV, on
a wireless phone, on
cable, on a portable
laptop and it goes on an
on!
Are you there for
your consumer?
EVERYWHERE?
“horizontal,”
(a specific demography
- or a lifestyle group -
extreme sports
enthusiasts, i.e. Women
etc.), marketers will
build on the sound
foundation of a broad
yet specific market,
servicing them,
educating them,
informing and
entertaining them, all the
while building a
relationship that will
reward the marketer.
When broadcast
media began, it’s content
was virtually owned by
sponsors, designed by
sponsors, and was a
statement of what &
who the sponsor was,
while educating &
entertaining.
Return to the basic
premise of early
broadcasting with a
new media plus…
Building awareness,
loyalty & intent to
purchase....
Remember...
Now consumers can
order everything from a
pizza to a car on TV, on
a wireless phone, on
cable, on a portable
laptop and it goes on an
on!
Are you there for
your consumer?
EVERYWHERE?
MEDIA ENTERTAINMENT
Norstar
Norstar
Laurence has over 25 Years of senior level marketing experience with major corporate entities & start-ups in the media, programming and
advertising industries. Norjean is an experienced, innovative and visionary hands-on strategic planner in building and leading management,
marketing and sales organizations. Norjean has Extensive fund development, conference management, administrative, operational, affiliate &
strategic partner development experience both domestically and internationally. He possesses exceptional presentation & spokesperson skills.
PROFESSIONAL EXPERIENCE
April 2003 - Present
NORSTAR MEDIA ENTERTAINMENT GROUP - WESTLAKE VILLAGE, CA
Managing Director / CEO
Norjean currently manages an integrated media marketing consortium representing major companies in the media, advertising &
entertainment industries to produce and syndicate TV, radio, on-line and wireless programming, event marketing and new media. Norstar have
developed many advertising sponsorships and integrated media marketing partnerships with a long list of media/advertising companies as:
WPP, Publicis/Saatchi & Saatchi, Omnicom, Comcast, Interep (Viacom & ABC Radio), NBC, Telemundo, Advertising.com, Winstar Interactive,
Virgin, and many other media/advertising companies and their clients.
Additionally, Norstar is the producer and syndicator of 3 series for TV, Cable, Internet & wireless (XXSports, Beach Extreme, and Live on Sunset -
music series.) For further details of our scope of operations and client list refer to norstarmedia.com.
January 1999 - April 2003
FMITV NETWORKS - LOS ANGELES - NY - TOKYO
Co-Chairman / CEO
Norjean was Chief Executive Officer and co-founder of this landmark broadband broadcasting, entertainment production, syndication and
media sales organization that supplied broadband content to over 40 million viewers a month through its network of affiliates. NORJEAN
managed the technological build-out, content development and advertising sales that delivered sponsored programming to major media
affiliates including: NBC, Earthlink, MSN, Terra/LYCOS, Bell South, Clear Channel, Infospace and Comcast among many. FMITV produced original
Hollywood entertainment programming, as well as, aggregated music & sports videos and provided media sales to all of our affiliates.
Norjean managed the creation of the first multimedia, award-winning media convergence portals (Internet, radio & TV) KIISFMI, WBLSI & XTRAI,
among many. Norjean maintained autonomous decision-making authority within the areas of technology & software development, content
production, sales & marketing, human resources, and administrative affairs. Norjean was fully responsible for strategic planning, operations and
P&L. As CEO, Norjean managed a staff of over 150+ software developers, program producers and marketing personnel. Norjean developed a
series of long-term strategic partnerships with a wide range of traditional and new media companies, agencies and advertisers. Norjean
managed development of international syndication of technology and content in Asia, Europe and South America. (A division of InXsys
Broadcast Networks.)
January 1996 – January 1999
INXSYS BROADCAST NETWORKS - NY - VANCOUVER, WA
President / COO
Norjean was co-founder of one of the world’s largest online classifieds companies (BuySellBid.com) and relationship technology providers -
RadioDate, specializing in media convergence and integrated media, creating many traditional & new media strategic partnerships between
companies such as NBC, Clear Channel & Emmis, among many. Norjean managed all technical development, content development,
marketing & sales, strategic partnerships, syndication, business development and M&A operations.
February 1993 - January 1996
STRATICOMM AMERICA - NY - LOS ANGELES
President / COO
As senior operating director of this New York media marketing company, Norjean was responsible for business development, sales & marketing,
creative production and the development of advertising and public relations programs and campaigns for clients in the film, advertising &
media industries, including CBS & ABC Radio Networks, Westwood One, Orion Pictures, Interep, Katz Media, Crain Publications & VNU.
August 1989 - February 1993
RADIO ADVERTISING BUREAU - NY - CHICAGO - LA & INT’L
Executive VP / CMO
Norjean held the position of CMO for this radio industry national trade association, where Norjean spearheaded all strategic planning and
operations for marketing & sales on an industry-wide basis. Norjean additionally functioned as industry spokesperson to the advertising agency
community, advertisers, and other national industrial trade and regulatory organizations (NAB & FCC). Norjean had hands-on management of 8
regional sales offices heading up a national business development team that generated more that $ 400 mm in new revenue for the radio
industry during my tenure.
Prior to 1889
VNI INTERNATIONAL - NY - TOKYO
SVP-International Sales/Marketing
Previously, as Senior VP/International Sales at VNI, Norjean inaugurated a successful music video network throughout the US & Canada
including the technical development of the Box, cable TV’s first music video request line. Norjean Formed strategic relationships with Hilton,
Sheraton, TGIF, Reiss, & others.
METROMEDIA TV & RADIO - NY - LA
VP-Marketing/Various Positions
VP Marketing & Various Other Positions
At Metromedia Norjean was responsible for corporate, national & local market advertising, public relations & sales promotion for more than 60
owned & operated and represented major market Radio & TV stations. Norjean transitioned to this position from production & production
management positions (producer) at Metromedia Television & Metromedia News (10 O’clock News - WNYW-TV).
Prior to Metromedia News Norjean held the position of NY Television Syndication Manager at Metromedia Producers Corporation (MPC-
Wolper Productions.) Norjean held various positions (PA, AP & AD) and responsibilities in the production, post-production and distribution of the
National Geographic Series, Truth or Consequences, The Merv Griffin Show, The Jacque Cousteau Series, The Untamed World, Hallmark Hall of
Fame, among many other national & international TV properties.
METRO-GOLDWYN-MAYER - NY - LOS ANGELES
Theatrical Production & Sales
While still a student at New York University, Norjean started my media career in theatrical production, theatrical marketing & promotion at
Metro-Goldwyn-Mayer.
F u r t h e r …
Noted international speaker & lecturer - over 150 keynote or panel participations - National Association of Broadcasters (US & Europe), Nikkei
Shimbun - Japan, Digital Hollywood, Streaming Media Asia - China, RAB, Broadcast Europe & entertainment, media & marketing Industry
conferences in the US, Europe, South America & Asia - including advertising, banking & financial services, automotive, airlines & hospitality,
consumer goods & services, and consumer research conferences, as well as many other business to business, and consumer conventions &
workshops.
Developed critically acclaimed marketing/media strategy - Consumer Cycle Marketing (CCM)
Author of “The Essential Radio Spot,” a multi-media course in broadcast creative & marketing
Managed creation of #1 broadband video entertainment site(s) on Line - KIISFMi (Clear Channel) & managed the development of commercial
streaming sites for NBC, Comcast, Earthlink, BellSouth & Infospace, among many…
Significant Senior-level entertainment, broadcasting & agency/advertiser relationships in US, Europe & Asia
Guest editor & columnist for many publications – including: Advertising Age, Adweek, Mediaweek & Brandweek
Extensive public relations & spokesperson experience
Past board member of Business Partnership for Diplomatic Action (BDA), which includes the CEO’s of the top worldwide advertising agencies &
media companies
Past Legislative chairman of the Advertising Club of New York
Member - Society of Industry Leaders - Standard & Poors Consulting
2 Nominations – Webby Awards
Inclusion in the Top 50 Streaming Executives in America
For additional information, enter “ Norjean” In Google.
EXTENSIVE REFERENCES AVAILABLE
advertising industries. Norjean is an experienced, innovative and visionary hands-on strategic planner in building and leading management,
marketing and sales organizations. Norjean has Extensive fund development, conference management, administrative, operational, affiliate &
strategic partner development experience both domestically and internationally. He possesses exceptional presentation & spokesperson skills.
PROFESSIONAL EXPERIENCE
April 2003 - Present
NORSTAR MEDIA ENTERTAINMENT GROUP - WESTLAKE VILLAGE, CA
Managing Director / CEO
Norjean currently manages an integrated media marketing consortium representing major companies in the media, advertising &
entertainment industries to produce and syndicate TV, radio, on-line and wireless programming, event marketing and new media. Norstar have
developed many advertising sponsorships and integrated media marketing partnerships with a long list of media/advertising companies as:
WPP, Publicis/Saatchi & Saatchi, Omnicom, Comcast, Interep (Viacom & ABC Radio), NBC, Telemundo, Advertising.com, Winstar Interactive,
Virgin, and many other media/advertising companies and their clients.
Additionally, Norstar is the producer and syndicator of 3 series for TV, Cable, Internet & wireless (XXSports, Beach Extreme, and Live on Sunset -
music series.) For further details of our scope of operations and client list refer to norstarmedia.com.
January 1999 - April 2003
FMITV NETWORKS - LOS ANGELES - NY - TOKYO
Co-Chairman / CEO
Norjean was Chief Executive Officer and co-founder of this landmark broadband broadcasting, entertainment production, syndication and
media sales organization that supplied broadband content to over 40 million viewers a month through its network of affiliates. NORJEAN
managed the technological build-out, content development and advertising sales that delivered sponsored programming to major media
affiliates including: NBC, Earthlink, MSN, Terra/LYCOS, Bell South, Clear Channel, Infospace and Comcast among many. FMITV produced original
Hollywood entertainment programming, as well as, aggregated music & sports videos and provided media sales to all of our affiliates.
Norjean managed the creation of the first multimedia, award-winning media convergence portals (Internet, radio & TV) KIISFMI, WBLSI & XTRAI,
among many. Norjean maintained autonomous decision-making authority within the areas of technology & software development, content
production, sales & marketing, human resources, and administrative affairs. Norjean was fully responsible for strategic planning, operations and
P&L. As CEO, Norjean managed a staff of over 150+ software developers, program producers and marketing personnel. Norjean developed a
series of long-term strategic partnerships with a wide range of traditional and new media companies, agencies and advertisers. Norjean
managed development of international syndication of technology and content in Asia, Europe and South America. (A division of InXsys
Broadcast Networks.)
January 1996 – January 1999
INXSYS BROADCAST NETWORKS - NY - VANCOUVER, WA
President / COO
Norjean was co-founder of one of the world’s largest online classifieds companies (BuySellBid.com) and relationship technology providers -
RadioDate, specializing in media convergence and integrated media, creating many traditional & new media strategic partnerships between
companies such as NBC, Clear Channel & Emmis, among many. Norjean managed all technical development, content development,
marketing & sales, strategic partnerships, syndication, business development and M&A operations.
February 1993 - January 1996
STRATICOMM AMERICA - NY - LOS ANGELES
President / COO
As senior operating director of this New York media marketing company, Norjean was responsible for business development, sales & marketing,
creative production and the development of advertising and public relations programs and campaigns for clients in the film, advertising &
media industries, including CBS & ABC Radio Networks, Westwood One, Orion Pictures, Interep, Katz Media, Crain Publications & VNU.
August 1989 - February 1993
RADIO ADVERTISING BUREAU - NY - CHICAGO - LA & INT’L
Executive VP / CMO
Norjean held the position of CMO for this radio industry national trade association, where Norjean spearheaded all strategic planning and
operations for marketing & sales on an industry-wide basis. Norjean additionally functioned as industry spokesperson to the advertising agency
community, advertisers, and other national industrial trade and regulatory organizations (NAB & FCC). Norjean had hands-on management of 8
regional sales offices heading up a national business development team that generated more that $ 400 mm in new revenue for the radio
industry during my tenure.
Prior to 1889
VNI INTERNATIONAL - NY - TOKYO
SVP-International Sales/Marketing
Previously, as Senior VP/International Sales at VNI, Norjean inaugurated a successful music video network throughout the US & Canada
including the technical development of the Box, cable TV’s first music video request line. Norjean Formed strategic relationships with Hilton,
Sheraton, TGIF, Reiss, & others.
METROMEDIA TV & RADIO - NY - LA
VP-Marketing/Various Positions
VP Marketing & Various Other Positions
At Metromedia Norjean was responsible for corporate, national & local market advertising, public relations & sales promotion for more than 60
owned & operated and represented major market Radio & TV stations. Norjean transitioned to this position from production & production
management positions (producer) at Metromedia Television & Metromedia News (10 O’clock News - WNYW-TV).
Prior to Metromedia News Norjean held the position of NY Television Syndication Manager at Metromedia Producers Corporation (MPC-
Wolper Productions.) Norjean held various positions (PA, AP & AD) and responsibilities in the production, post-production and distribution of the
National Geographic Series, Truth or Consequences, The Merv Griffin Show, The Jacque Cousteau Series, The Untamed World, Hallmark Hall of
Fame, among many other national & international TV properties.
METRO-GOLDWYN-MAYER - NY - LOS ANGELES
Theatrical Production & Sales
While still a student at New York University, Norjean started my media career in theatrical production, theatrical marketing & promotion at
Metro-Goldwyn-Mayer.
F u r t h e r …
Noted international speaker & lecturer - over 150 keynote or panel participations - National Association of Broadcasters (US & Europe), Nikkei
Shimbun - Japan, Digital Hollywood, Streaming Media Asia - China, RAB, Broadcast Europe & entertainment, media & marketing Industry
conferences in the US, Europe, South America & Asia - including advertising, banking & financial services, automotive, airlines & hospitality,
consumer goods & services, and consumer research conferences, as well as many other business to business, and consumer conventions &
workshops.
Developed critically acclaimed marketing/media strategy - Consumer Cycle Marketing (CCM)
Author of “The Essential Radio Spot,” a multi-media course in broadcast creative & marketing
Managed creation of #1 broadband video entertainment site(s) on Line - KIISFMi (Clear Channel) & managed the development of commercial
streaming sites for NBC, Comcast, Earthlink, BellSouth & Infospace, among many…
Significant Senior-level entertainment, broadcasting & agency/advertiser relationships in US, Europe & Asia
Guest editor & columnist for many publications – including: Advertising Age, Adweek, Mediaweek & Brandweek
Extensive public relations & spokesperson experience
Past board member of Business Partnership for Diplomatic Action (BDA), which includes the CEO’s of the top worldwide advertising agencies &
media companies
Past Legislative chairman of the Advertising Club of New York
Member - Society of Industry Leaders - Standard & Poors Consulting
2 Nominations – Webby Awards
Inclusion in the Top 50 Streaming Executives in America
For additional information, enter “ Norjean” In Google.
EXTENSIVE REFERENCES AVAILABLE
BIOGRAPHY
Laurence W. Norjean
Laurence W. Norjean
